Information Architecture is the process of organizing your content to form a foundation for development and design. We decide which web pages will be under each section, how the user will navigate the site and more. Without it, your site would be a confusing mess of dead-end links and unorganized pages. To do this, we capture your technical and creative requirements, then devise a plan for how you want your site to function. We'll analyze who your audience is and what they want from your site. This step dictates what the content strategy, functionality, navigation and ultimately, the design will be. Our information architects create a framework for your new website with the flexibility to adapt to your future business needs.
Some of our work