It's all about data. Now that you have a shiny new website, it's critical to gauge how effective it is and adjust as needed. That includes tracking how much web traffic it's getting, where visitors are coming from, which parts of the site are most engaging and many other measurements. We can help collect, report, and analyze data from your site using industry standard measurements or create custom metrics specific to your site and business. Armed with the knowledge of what's working and what isn't can help us tweak the design, the copy or the information hierarchy. A website is a work in progress, and we can help fine tune it to make it as optimal as possible.